I promise you over the next 5 years wine lovers will hear more and more about this!
This also goes hand in hand with the desire on the part of wine lovers to know the ratings of specific wines based upon what their friends and peers say...less about what professionals think.
Professionals end up developing incredible palates... I know that my palate increased dramatically from all my professional tasting events. So how can the average (or even above average) wine drinker compare with people who taste wine every day from all around the world? Consumers are realizing that makes a difference… sometimes a BIG difference.
This is a prime motivation behind creating a strategic alliance with Quini Systems (our cool, sophisticated wine rating app—found under “rate me” tab) and Fermented Lifestyle Corporation.
Wine lovers will know (based upon their palates) whether or not they like a wine (their personal preferences) but remember the specific tastes beyond a few days is almost impossible…and after a month many are happy to remember the label…but share the story about a winery and they can embrace it and will remember it for a long time (maybe even forever).
This is just part of creating personal connection with individuals. No, you don’t need to connect with millions of wine lovers if you are a small producer…just need thousands who will love your wine…drink it regularly and buy it year after year.
The world of marketing in 2017 and beyond is (and will be) far different for smaller wineries than ever before.