In Decanter Jane Anson writes about a new classification for wines from Rioja.
This is MORE great news for wine lovers as I assume that these wines are extra special but it is important for a secondary reason...one that I refer to all the time.
One might just assume that the local wine producers want to craft different wines but this is just one more example of how the industry is trying to up their game in the ever growing intense competition for consumer dollars. Everyone everywhere is realizing that doing things the same old way is not going to cut it.
Yet how will these producers get the word out to wine loving consumers? It is one thing to ramp up your efforts to produce better wine but if these same producers do nothing more to get the attention of wine drinkers the effort will not be overly successful!